The PESTLE Analysis is a useful method change pdf to ebook format use in order to identify the external factors that influence an organization. Chapter 1 – What is a PESTLE Analysis? A PESTLE Analysis can be used to consider political, economic, social, technological, legal, and environmental issues that may affect your organization. It is often used when launching a new product or service, exploring a new route to market, or selling into a new country or region.
Chapter 2 – What are the PESTLE Factors? There are six factors that form the framework of the PESTLE analysis which can be used to help you consider Political, Economic, Social, Technological, Legal, and Environmental issues. Chapter 3 – What are the Political Factors of a PESTLE Analysis?
Political factors include government attitudes to employment, consumer protection, the environment, taxation, trade restrictions, and societal reforms, as well as the burden of bureaucracy and the level of corruption. Chapter 4 – What are the Economic Factors of a PESTLE Analysis?
Economic factors include assessing potential changes to an economy’s inflation rate, taxes, interest rates, exchange rates, trading regulations, and excise duties. Chapter 5 – What are the Social Factors of a PESTLE Analysis? Social factors include age distribution, population growth rate, employment levels, income statistics, education and career trends, and religious beliefs, as well as cultural and social conventions. Chapter 6 – What are the Technological Factors of a PESTLE Analysis?
Technological factors can be broadly divided into two areas: manufacture and infrastructure. By exploiting opportunities to update or alter their production an organization can gain market share, thereby attaining a strong competitive advantage.