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Fabletics is an American online subscription retailer that sells women’s sportswear, footwear and accessories, commonly referred to as “athleisure. The company is best known for its e-commerce business approach and also key signature quiz pdf 22 brick-and-mortar stores. It offers its members personalized outfits chosen for them based on their lifestyle and fashion preferences and claims to be “all inclusive” with a range of sizing.


Fabletics was founded by Adam Goldenberg, Don Ressler and Kate Hudson in July 2013 and officially launched on October 1, 2013. In June 2015, Fabletics launched FL2, its men’s activewear line with Kate Hudson’s brother and actor, Oliver Hudson.

In March 2016, the company expanded its inventory beyond athletic wear by adding dresses and swimsuits. Lululemon and using footage shot by Hudson on her cell phone. 250 million within its first three years of business. The company uses pop-up stores and crowd marketing to increase membership.

In these locations, Fabletics stocks apparel based on analytics of its online trends. The company added collections for dresses and swimwear in the spring of 2017. In September 2017, Fabletics announced its first line of official footwear including slip-ons, lifestyle sneakers, and workout shoes.

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