American privately held global media and lifestyle company headquartered in Beverly Hills, California. It was founded playboy magazine pdf online free the late Hugh Hefner to initially manage the Playboy magazine empire.
The Playboy rabbit logo is one of the most widely recognized and popular brands in the world. Sales of Playboy magazine peaked in 1972 at over 7 million copies. By 2015 the circulation had fallen to 800,000. The company now derives over 40 percent of its revenues from its media division, and about half of the revenue comes from the licensing of consumer products.
Beverly Hills, California, having closed its former headquarters in the top office floors of 680 N. Lake Shore Drive in Chicago, Illinois, in April 2012.