He was also the creator of the Mr. Olympia and the Masters Olympia bodybuilding contests. Fitness, Flex, Men’s Fitness and Shape, and the the weider system of bodybuilding pdf of a line of fitness equipment and fitness supplements.
Weider was born in Montreal, Quebec, Canada, to Louis and Anna Weider, Polish Jewish emigrants from the town of Kurów, Poland. He published the first issue of Your Physique magazine in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.
During his marriage to Vicky Uzar he had met Betty Brosmer, who was then the highest paid pin-up girl in the U. In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe together authored books on bodybuilding. The family founded Weider Nutrition in 1936, considered the first sports nutrition company.
Now called Schiff Nutrition International, they were the creators of Tiger’s Milk nutrition bars and related products, one of the earliest lines of sports foods. In 1953, Your Physique was renamed Muscle Builder magazine.
Other magazines published by Weider’s publishing empire included Mr. America, Muscle Power, Shape magazine, Fit Pregnancy, Men’s Fitness, Living Fit, Prime Health and Fitness, Cooks, Senior Golfer, and Flex, in addition to the more risque Jem Magazine and Monsieur. The last two publications caused at least two clashes with obscenity laws. 2006 biography Brothers Of Iron with Ben Weider.